Top 4 ways to create fascinating SEO content

Top 4 ways to create fascinating SEO content:

Creating content for SEO purposes is often associated with articles with poor quality and voice keywords. However, as Google continues to push search advertisers to develop people instead of algorithms, that type of content loses its immediate visibility in search results.

High quality content, designed to meet the needs of the user as efficiently and effectively as possible, is now standard.

Table Of Content:

1. Scanning structure

2. Understand E-A-T

3. Regular update content

4. Create interactive content

5. Final Thoughts

1. Scanning structure:

Even full content will fail the audience if it is not presented in an edible format. Also, the small aspect ratio of mobile devices adds another factor to consider as it influences how much content a user can view at a time. That’s why it’s so important to organize your content so that users get the exact information they want.

Top 4 ways to create fascinating SEO content

"Whenever I train new writers, the first thing I explain is the distorted tower of journalism," said Berry, adding, "No one does this better than journalists. . . Their content writing is really in line with what search engines want. ”

A distorted pyramid is a way of arranging content by leading with the most relevant, influential information in other words, the information the user wants in the beginning.

The most important information usually involves answering 5 Ws (who, what, when, where and why). After that, content creators have to deal with some important details and add background information. Search Engine Land's article "Meet Google Analytics 4: Google's Vision for Statistics," is one example of how a distorted pyramid can be applied to content.

It is important to consider the structure of your content. Text walls may prevent scanning; "I would look at things like bullet points and a lot of articles [as a way] to sort pages," Berry said. Attractive visuals serve two purposes here too: to improve scanning by breaking text walls while completing text content (in additional context or by viewing data, for example).

2. Understand E-A-T:

Over the past few years, technology, accreditation and credibility (collectively known as E-A-T) have become a well-known concept in the search industry, but for viewers, these ideas have always existed.

“[E-A-T] is very important for your content, because. . . from a users' point of view, demonstrating your expertise and authority in your area is very important, ”he said, adding that creating signals of trust, for both users and search engines, is also important.

Top 4 ways to create fascinating SEO content

Below are a few ways Berry recommends brands and publishers display E-A-T.

Expert:

Be honest in your space.

Using experts in your content.

Authorization:

Demonstrating your expertise, awards, external recognition, etc.

Author history pages.

External updates.

High quality external links.

Use reliable sources.

Protect your site.

Make sure a copy of your site and content is free of errors.

Brands and publishers should be familiar with Google's content for Your Money or Your Life (YMYL) content.

Google has YMYL content, including content about purchasing, current news and events, finance, health and safety, community, government, law, groups of people, housing, education and more, at the highest level of EAT as information in this regard. Topics can hurt users.

Although topical experts have expertise, they may not be the best content creators. If so, Berry recommends consulting with them instead of using them as creators.

Related: Outward Links Strategy For SEO

3. Regular update content:

Also, updating your content regularly can ensure that it reflects the latest news or developments. How often publishers should update their content may vary by industry, "But, if you have green pages designed for long-term ratings, you need to pay attention to what your competitors are doing and how often the search results change," Berry said, noting that his organization set up warnings. and where the content lasts 90 days without review so his team can evaluate whether any updates should be made.

Top 4 ways to create fascinating SEO content

Answer the questions your audience asks

Users come to your site for a reason and addressing that reason can help you increase the visibility of your search and make conversions easier. The first step in answering any questions your audience may have is identifying those questions.

Keyword tools can help determine what those questions are and the opportunity, represented by the search volume, associated with answering each question. In the example above, Berry used Response Community based keyword tool, which is a common feature among tool providers like Semrush, Ahrefs and Moz, to see content and keyword ideas and search volume. "Don't forget things like People Ask or at the end of search results [Related Searches] because this can really help inform what should be on your pages," he added.

Marketers can turn to social media and forums (like Reddit or Quora) to see what questions their audience might have. Talking to customers directly, or checking them out, can help you and get content ideas.

Related: Uplift Your Content Socially

4. Create interactive content:

"There are definitely some types of content that do better in building links," Berry said, adding that linked content should have a unique angle.

Doing basic or secondary research can help your efforts to grow content as it captures data and transforms it into something that is repulsive to journalists (who may link to you in their articles) and your audience. For those who have the opportunity to publish basic research, it may be beneficial for your business to own that data, which makes it unique to your product. For example, Spotify uses its data when publishing its annual Spotify Wrapped alarm.

“Viewing data and infographics is also very compelling, especially if you take something really complicated and make it easy to understand,” Berry said.

"With data visualization and infographics and images, you need to use alt text and captions and make them more descriptive," emphasizing that your audience members may be using helpful technology to navigate your content. Using appropriate punctuation marks in other text and captions, as well as summarizing the data in your images within the text, can also greatly enhance the user's experience: . . it is really sad because it is readable. There are no breaks and that can be very difficult for the person listening to the content, ”he said.

Final Thoughts:

Content with controversial ideas, or "taking," can help generate links as it often provides different ideas.

The "Ego-bait list," another strategy Berry suggested, can also be used to enhance your content by combining ideas from experts, or the list of experts themselves, as is often the case in the search industry.

"Make sure you use formats that you can really do, and they will give you a competitive edge," Berry said, "and make sure that, no matter what format you use, you really follow that distorted pyramid and answer your audience's questions correctly.

Make content easy for people to reach and understand and they will trick you and you will go far away. "

Top 4 ways to create fascinating SEO content