Outward links strategy for SEO

Outbound Links Strategy: When, Why & How To Use Them

What are the outgoing links, and why are they so important to SEO? Learn why outgoing links are important and how you can use them to your advantage.

Recently, a popular tool in the search engine marketing market created a new report called "Outgoing Link".

This report gives users a summary of links that point from one website to another.

But unlike most linking reports on this type of tool, this one focuses on links that point to other sites from the user's site.

Confused?

All right. Speaking of links, I find that many are confused about what we call things - until they are.

So that's my intention here. Let’s bring some clarity to the conversation around the outgoing links.

What are the Outgoing Links?

There are two main types of links that advertisers are concerned about: internal and external links.

(Yes, there are also internal links, but we are not talking about them today.)

Inbound links are those that point to your location from another.

Outward links strategy

Outgoing link points to someone else's site.

For example, if you are a recipe writer and you are writing a recipe for delicious cherry tarts, you may choose about the ingredients you recommend. You can link to a page that sells cherry filling that you know will lead to a top container.

Do you see something fishing here when you look at the examples?

Okay, the incoming link and it is an exit link.

In fact, all links are internal and external.

So how do you know if a link is an incoming link if the link is an outgoing link?

When you know who you are.

If you are the one who gets the link - in other words, the link points to your website - then the link comes in.

If you are the one providing the links - then pointing the link to another site - then the link goes out.

Yes, it is like Abbott and Costello of old "Who goes first?" a little.

But once you understand who you are in the whole universe, it is not difficult to understand who is playing the first base.

Why Outgoing Links Are Important?

It is important to understand the basic idea of ​​why links are important to search engines before deciding what will help you (and what will not help you).

Yes, links are important in SEO. They are very important, in fact. Here is the reason.

Back before Larry Page and Sergey Brin made billions of dollars, they were graduating students at Stanford University.

Outward links strategy

Like many graduates of the 1990s (including the author of this article), they spend a lot of time in the library reading journals and trying to make sense of the often confusing world of educational publishing.

Related: SEO blog optimization tips

One of the most important parts of an academic paper is bibliography, in which researchers demonstrate their work by referring to other articles they read when compiling their papers.

Larry and Sergey noticed that when a document was quoted, it contained the authority.

They had the idea of ​​applying this concept to search engines, which had previously relied on site-specific word analysis to determine which site should be prioritized.

The PageRank algorithm was a few years before the competition in providing relevant results for any query.

And Google was born.

Although Google's current algorithm looks very different from the one created by Larry and Sergey back in the late 90s, the concept of links is still strong in what makes a site stand out on Google.

Yes, this is a simplified explanation of what really happens after the scenes, but the real main idea of ​​this concept is very simple.

The most authorized links the site identifies, the more authoritative it is.

The more authority a site has, the more likely it is to be in question.

Do Outgoing Links Improve Search Standards?

I am often asked if the outgoing links will help site quality with a particular query.

The answer to this question is no.

I am also asked if the outgoing links will damage the quality of the site.

The answer to this question is no.

There are some in SEO who believe that providing outbound links reduces the profile of the link.

I will say that I have never seen any evidence, either anecdotal or from Google itself, which shows that the outgoing links are a quality factor at all.

However, it is important to remember that the outgoing links are also internal links.

And incoming links are a feature of the Google algorithm

So, in reality, outgoing links are quality features - but not site links. It is because those outgoing links are someone else's internal links.

When Should I Create Outgoing Links?

Outgoing links are not standard in Google algorithm but if you are interested in marketing your content, you probably need to create outgoing links.

So when should you create outgoing links?

Create outgoing links if they make sense.

If your audience will benefit from a link to another website, add a link to another website.

There is no “creating outgoing SEO links” because creating outgoing SEO links can be a fruitless endeavor.

But outbound links, well made, help increase the authority of your website.

If you value your content, your authority will grow.

And another way to authorize it is to provide valuable services to consumers of your content.

Outward links strategy

Some webmasters are afraid to create outbound links because they do not want their users to leave their site.

My assumption is that if you are afraid of users leaving your site and not coming back, you are not giving enough value.

But if you're still scared, make outgoing links to the new Browser tab.

That way your site does not leave the user's browser.

So when should you create outgoing links? Whenever you want to fit in with your guests and potential customers.

Related: Web organic traffic sources

The Conclusion:

Outgoing links are also incoming links.

Everyone wants incoming links but without outgoing links, incoming links do not exist.

Advertisers and SEO professionals should never be afraid to link to a tool that will provide the number of their visitors.

Outgoing links may not improve the quality of your site but being bold with outgoing links may keep your site up to date over time.

Without outgoing links, it is difficult to create the necessary authority to weigh all the questions you would like to weigh.