Content greatest challenge in 2022

Content greatest challenge in 2022:

Content greatest challenge

If you want my team to do just marketing for you,

SEO is not new, it has been around for a long time.

Just think of it this way ... Google was founded in 1998 and SEO existed before Google as it was not the first search engine.

At this point, we know the purpose of search engines, when they want to show the best results to top people.

So,by algorithm changes, what do you think will be the greatest challenge in 2022?

Take a guess ... maybe links, SEO on the page, social media… seriously, guess ...

However, here is a major challenge and how to overcome it.

Content:

Okay, content is going to be a big challenge in 2022.

Let me explain that because it is not so difficult to write content these days.

Look, you can hire writers from the Problogger Job Board, which is probably one of the best places to find writers in the way ...

But still, hiring an author and telling them to write content next to a keyword that generates a search volume tone, does not work very well even if you have a highly authoritative website.

Here is  a random example ...

Suppose you want to weigh the word "car insurance"

Now think of how many results are competing in that term?

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Maybe 1 million? Or even 50 million? Or 100 million?

Consider, too, more than 8.7 billion.

Now that it has been approved, not all of those 8.7 billion results are likely to be brutal after that quarter, but you can bet that more, more, more than 165,000 results follow that term.

To put it bluntly, for every single search that searches for that term, 52,727 pieces of content are available to choose from.

As this retention happens (which will) it makes it harder and harder to measure.

And it's just as bad in terms with long tails. Just look at "fixing credit points"

It is searched about 1,000 times a month. It's not a bad keyword ... and it costs per click on $ 18.61 for paid ads which means it is likely to convert at the right price.

But guess how many results are trying to follow that term?

A total of 75 million. Also, not all of those effects are violent behind that name, but more people are writing content around it than people are searching for.

And when you think about it from a content standpoint, about 7.5 million articles are published every day. From the 2.7 billion news published annually.

Just think of it this way, apart from writing in the news, or new things that have just come out, most of the content written is in revised ideas and topics.

People are writing same things mostly. Which means that at Google they have so many options to choose from when it comes to choosing which web page to rate at any given time.

What should we do?

So, what should you do?

As I said above, a major SEO problem in 2022 will suffice because there are more keywords than more search engines.

Which gives Google the key to choosing which page will rank number 1 and more.

And the practice is getting worse.

So, does this mean that SEO is dead?

Of course not. It still works. Otherwise people would not have created so many blogs or sites or even written so much content.

But this means that SEO is more competitive than ever, and will become more difficult over time.

So, what should you do?

Focus on writing amazing content!

What I mean is to create something different. Depth is not enough.

Adding videos or photos or audio to your content won't really separate you.

Heck, adding numbers doesn't really separate you.

But do you know what he does? To add a unique perspective.

How can you look at a topic from a different perspective? How can you add your expertise or the best life experience to anything you write?

That’s what makes the content so different. That is what makes the content stand out.

That’s why I only write in marketing and business (and especially in just marketing). After doing it for 20 years plus I can add a different perspective than most people. What makes the content so different.

That’s what gives me the edge with Google and get SEO traffic.

And if you can't write or don't want to, that's fine. You can still hire writers. But an author can’t just be a “good writer”. That is not enough.

A writer needs to have initial knowledge within your industry. It is the only way to create unique and unique content.

Hiring talented writers in research will no longer diminish them. Because when they do research they really do search Google and take things from other articles, which doesn't make things really different.

The conclusion:

If you want to do well in 2022, focus on writing unique content that combines your expertise and knowledge. This will make them stand out and get shares and backlinks.

Don't get me wrong, you'll still need to write content for the terms people want (just link keywords to Uber suggest to see what's popular), but you need to add your own unique spin.

Just don't forget that part or you'll end up writing content that doesn't go as well as you'd like.