Growth stack strategy and it's importance in marketing:

In market growth, the signal determines the success

You have set up a few paid streaming channels and now you are starting to see your first tracks come in easily. You may have set up a pull-down campaign to convert these tracks into paid subscriptions. It is amazing!

But when you start to climb, having a stack of marketing technology (which we will refer to as "bulk growth" throughout this column) is very important. Every successful start-up program is included in this basic piece as part of your overall strategy. They also have the right understanding and use of their growth stack.

So, what is a growth stack? 

What are its components? 

How do you properly set up everything except heavy equipment or money?

An overview of the growth stack:

Growth is the foundation of your marketing growth efforts, actually bringing everything together. Although not a complete list, the key components of the growth stack include:

1. Customer data forum (CDP)
2. Mobile Equity Partner (MMP)
3. Data storage
4. Business intelligence (BI) tool
5. Customer engagement tools
6. A / B testing / testing tools
7. Ways to find out

Think of these tools as car parts, where the customer data center acts as an engine and the other tools are engine connected components. The customer data forum (i.e., Segment) provides the basis for integrating data and integrating it into other tools as needed.

The mobile rating partner is only needed if you are using mobile app installation campaigns and it is used as a tool to specify paid payment efforts. In addition to getting the details of how they work, mobile rating partners are needed to help reduce fraud from advertising partners, set up annotation windows one last time and give credit to winning channels.

Now that you have data flowing between tools and channels, where is the data stored inside? 

This is the point at which companies start looking for data storage (for example, Redshift). However, I would like to refute the myth that a data warehouse is needed in advance, because business intelligence tools (such as Amplitude) are very robust and can easily replace a data storage function.

Market growth strategy

In short, a database is used to combine data from multiple sources, track historical data changes and provide a single source of truth. But to get you started, all of this can be accomplished initially by using a business intelligence tool.

Now come the exciting tools for your growth stack or, to continue our analogy, changes in your car. Customer interaction, A / B / testing tools and all of your acquisition methods are pieces that help you improve file growth, improve the app and engage with customers to push them to conversion.

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Why do stacks grow?

If the answer is not clear why growth is important for your startup, we can summarize the top three reasons to start one:

1. The source of truth.
2. Delete the adjective.
3. Active data.

Let’s say you have five months to get started, and you have shown that there is a market share of the product. It now evaluates a variety of acquisition methods, including payroll, influence and life cycle.

At the same time, there is a complete overhaul and repetition of the user's user experience. This sounds very common in launching in scale mode, with various tests and ongoing preparation. It can be done slowly and incorrectly or, with the help of a growth stack, quickly and accurately.

Instead of relying on ad dashboard data, which often lacks accuracy, the growth stack helps to provide a single true source of all growth sources. This naturally increases the reliability of the adjective and allows for the use of more accurate, feasible data. There is nothing better than taking a few minutes to pull that data out of a single dashboard, which leads to further improvements.

Using a growth stack:

There is no systematic or equivalent size for using a growth stack; each startup has different needs. The top three areas you should prioritize should include a customer data forum, a business intelligence tool and a mobile rating partner. These pieces will help build your growth base while allowing you to better track and increase incoming traffic.

In this simplified image of the soft growth stack, there is a customer data forum, a business intelligence tool and a mobile rating partner. Paid channels and a life cycle are the means of acquisition, which transmits data to a central customer data platform. As the customer data field receives data, it integrates the data into a business intelligence tool for visualization.

If your startup is still in its early days and testing product market equity, you may not need a growth stack. In this case, implementing the acquisition methods is sufficient. After identifying the potential for energy, preparing for the implementation of a soft growth stack will be key.

So, you have prepared your entire growth stack. Now?

The power of this launch is now open, and you can start performing dynamic analysis that can help provide tangible development details. Think of group modeling (real compared to collections), keeping stock charts, in-depth fun analysis, user-level behavior detection, channel descriptions and more.

Growth stack strategy

With a business intelligence tool, setting up a multi-visual dashboard is one of the best ways to use your data. Rise to the central dashboard with daily traffic reports per channel, file conversion rates, regional conversion calculations and other endless options.

The closure:

The ability to process data quickly becomes simplest, rather than slower, when analyzing from different sources. Having one true source of all growth sources will also keep everything equal, which is important when comparing the performance of different sources.

It is very important to use the growth stack well in advance to accelerate improvement. Those who do so will eventually reap rewards.