Google SERP traits for electronic commerce SEO

How do you jump in front of your potential customers and further sell in a highly competitive environment?

Probably no other type of business is more popular with SEO than e-commerce companies. Consider this: where a local law firm would place an advertising board or purchase an ad in a regional newspaper in addition to doing SEO, e-commerce businesses actually have one service available to them, the internet.

This is where they make 100 percent of their business, and this is where they will reach the customers they want. Therefore, e-commerce companies should spend a lot of time making their SEO right. Another important way to do that is to improve your site so that it appears in various SERP features of Google.

There are many ways you can tell users about your business from the SERP (search engine results pages) even before they enter your website. And the information you present can mean the whole difference between capturing your ideal traffic and losing it in the tournament.

Therefore, in order to market yourself in the best light to all potential customers looking for your products, you should optimize your website especially the SERP features that drive conversions.

How do you do it? Here are four key features of the Google SERP that should improve your e-commerce business SEO.

1. Rich cards:

In 2016, Google introduced a new mobile feature called Rich Cards. By using structured data, SEO's can make business results “richer,” that is, more attractive, clickable, and therefore more likely to generate live clicks.

When you search for a specific product type, results marked in the appropriate language tell Google to display a product and image that can help users know if they want to explore further. Users simply swipe to see multiple objects.

Now, why do I recommend the SERP feature from 2016?

That's because in the first half of 2021, mobile traffic accounted for about 55 percent of online traffic worldwide, and that number is still growing. In fact, mobile search results are even more important today than in 2016.

2. Google Image Effects:

Somewhat related to rich cards is the need for e-commerce businesses to develop their content in Google Images results. Appropriate images will appear at the top of the SERP, before any natural effects.

The definition of a really good product goes a long way, but do not forget to think easily, too: if customers can see clear, high-quality images of your products, that will help your credibility, and thus drive conversions.

SERP titbits for business SEO

How do you prepare Google photo effects? Well, Google does not read images as it does text, so it will all come down to how you customize you images and photos in the background.

First and foremost, make sure your photos are original. You do not give a great opportunity to try to measure stock photos.

Next, provide your images with descriptive file names that tie in the pages to which they will be placed. In the case of e-commerce, since you will probably have a series of images for each product, give image files captions that reflect the product, with words separated by links.

Lastly, make sure you do not upload large image files that will survive the website. Press them down as small as possible to give your site enough room to breathe while still making sure the images show what you need to show them. Check out this complete guide for making photos better.

3. Rich captions:

Pause, you could say, why are you talking about both rich cards and rich captions?

With e-commerce products, rich cards will set you up for photos. You can choose to go ahead with the right products by preparing rich captions.

Rich captions add extra detail about your products. This is included within your search results, under the meta title, and above the meta description.

To get rich captions on your product results, you will use structured data just as you would on rich cards. You can choose which information to include based on what is specific and what may attract the attention of your potential customer and satisfy their search query.

At e-commerce companies, it makes more sense to grow your products with rich captions by price, stock status, sales, variety, customer reviews, and star ratings.

Think about each of these aspects. Does it not make sense that a customer searching for this type of product would like to see this information in your online store?

Rich Captions are a great way to reach users with more information without the need for users to click on your result. You take the most focused information about your product delivery and jump into the SERPs for the user.

Of course, you can choose not to do this in your products. But if your competitors are, who do you think has the best chance of clicking and making sales?

Rich e-commerce SEO captions are beautiful, simple and easy.

4. Site links:

Lastly, you should try to upgrade your site to get SERP site links.

I say "try" to improve because this is not a SERP feature you can just click and close, such as alt text or edited data.

So we are all on the same page here, the site links are clickable buttons under the metadata of your result in the SERP. They usually provide opportunities for users to navigate directly into sections of your website.

In the case of e-commerce, the most relevant site links you would like to list for your result would be your most popular product categories.

But again, I say "I would like to" because the site links are selected by Google's algorithm. That doesn't mean you can't influence what Google sites link to. Which pages Google links to your results are based primarily on your site navigation.

As SEO, we always recommend having a straightforward and easy to navigate website structure. Helps with user information, supports navigation, and notifies Google to clear your pages.

Other features that help Google to optimize your site include keyword optimized content, smart internal links, and simple, intuitive menus.

It is with these factors that you have the opportunity to define what your SERP site-links links will be. When you tell Google which pages are most important to you and your customers, the search engine will respond in kind by generating useful site links.

This is another example of your SEO jumping directly into the SERP for users without doing anything.

And if you are in an e-commerce competition, that really matters.

Go out and upgrade:

Businesses often have a hard time competing with the competition. Whether you are a local store or an international e-commerce product, there is always someone trying to beat you in your game.

SERP titbits for business SEO

The Closure:

While SEO will not make anyone do anything, we put ourselves in a much better position if we take the above steps to improve our websites to get SERP features.

If you have not already done so, you will want to get started as soon as possible and then enjoy the results.

I hope it will help you out in very impressive way.

Share your views,experiences and positive vibes after applying these techniques.

Google SERP traits for electronic commerce SEO