Expert tips for word count seo in 2022

Word Counting & SEO: What Content Advertisers Need to Consider

I don’t think all search queries need a skyscraper or a final guide.

The correct length of an article depends on two factors:

To satisfy the purpose of the search.

Creating the best content piece with the goal of collecting relevant links.

It is not just a long form article that makes you rank.

The back links make you stand out. And longer articles tend to collect more links.

Fill in the search query by answering the question first.

Google does not like the flexibility and refinement of content.

"Go with 2,000 words and H1 ready"

That is SEO advice in a nutshell.

But three years is the longest in the world of SEO. Mainly with algorithm updates over the past 12 months focused on content quality, authority, and search purpose.

If we want to be successful in SEO and become owners of page 1 with our content:

Is bigger still better?

It Is Not The Content Length That Sets The Article But The Backlinks Are Linked To The Length

Ahrefs' analysis of 2 million websites from 2018 supports the long running content debate.

Their study concludes that the average length (the number that separates the upper part from the lower part of the sample data, the "middle" middle) of the most active article is at least 800 words.

Expert tips for word count SEO

But here's the interesting part:

In 2019, Dean and BuzzSumo reviewed 912 million blog posts and found that long-form content gets more backlinks, which is a factor in ranking number 1 according to a 2016 survey!

“Long form content gets 77.2% more links than short text. Therefore, long form content seems to be ready for backlink acquisition. "

Backlink - Content Studio

Ahrefs reported in 2018 that 91% of all pages had never received biological traffic. And that seems to be mainly because they don't have backlinks:

Therefore, the effect of content length on scales seems to be a two step process rather than a “if longer, then better” measurement.

The road to success rate looks like this:

Longer content leads to more links.

Additional links lead to better ratings (and organic traffic).

It seems that what can be put on the website level is not so much the length of the content itself (although it certainly helps to compete with the results of page 1), but first the number of page links found.

Guides, buildings, columns, and content pages make links very interesting, so it is recommended that you create a complete, attractive, and in-depth piece of content on the web and run a comprehensive campaign to access it.

Making it fun may not require even more words but more targeting, better graphics, or detailed market research results.

Respond to the Purpose of Search Effectively by Starting Your Topic with the Most Important Information

Ahrefs' Advice on Content Length:

“Do not shoot at the word count, be sure to cover the topic in full. Whether that takes 500 or 10,000 words, the important thing is that you create the best available resource for your target keyword.

Suggestions for another section of the statistics:

What is needed to satisfy the search purpose?

for many years, SEO experts have been trying to write long content regardless of usage costs. This has led to the conversion of very long fragments instead of the number of words that correspond to your goals.

It may also encourage Google to push embedded captions and provide faster responses instead of providing bad user info on scrolling margins.

An old example is the question "how to lower the jump rate", which returns results that talk about the importance of a jump in 700 words before revealing the first tip of how to lower it.

But if we needed an introduction with a jump rate, we would have sent you to Google. These pieces clearly fail the search purpose.

Although these pieces still rank high today (due to age-related features and links obtained), I want to invite you to rethink the content and purpose of the conference search.

I recommend that you turn your content structure upside down and thus give value to the user from the first second to your page.

Author image Start with the main message.

Then go deeper as the piece progresses and users with more focused information continue to read.

Expert tips for word count SEO 2022

Second, give users a clear way to convert and make the next click.

This is important for your business, revenue and marketing goals, but also for users who come to the website for a specific purpose.

This is something Google seems to be playing with over the past year when small pages, duplicate content, and keyword consumption negatively affect your SEO results.

Properly targeted search will allow you to build a clean website that satisfies Googlebot.

If we foolishly aim to have 2,000 words written on a topic like "apples" (as a very good practice), we will soon realize that many writers and SEO experts often refer to "bananas" and "oranges" at the end. of things you can say about “apples.” They try to beat the number of words addressed to them no matter what.

Expert tips for word count seo in 2022