TikTok Master Plan: A Certified Development strategy

Want to use TikTok to grow your fans and your business? Do you want a strategy that works?

In this article, you will learn how to take four steps to create TikTok content that will help you achieve your business goals.

Why TikTok Is Important to Advertisers

While some social media platforms still work well for most advertisers, TikTok represents an important piece of any marketing strategy. And it starts with the difference in how the algorithm works for its creators.

TikTok Master Plan

Advertisers rely on two types of time when it comes to messaging: evergreen raw material and sensitive time-consuming content. TikTok allows both. Your video will not only be shared more quickly and quickly, but may remain in regular distribution for 3 months or more. On some platforms, you need to pay for that extended access that stays green.

Additionally, TikTok puts you in front of new audiences you may not find elsewhere. For example, most members of TikTok are Gen Z, and these members are not on other platforms or ignore those other platforms to stay on TikTok.

From now on, TikTok is one of the few places where you can almost guarantee that you will come before Gen Z if that is your target audience. And there is a growing number of Millennials and Gen Xers in TikTok.

This may sound like it will get you out of your stuff but Millennial and Gen X retailers are accepted and considered TikTok as the best in their industry. They fit well, are usable, and Gen Z communicates with them at a much deeper level than any other platform.

The secret to successful growth in TikTok is a multi-faceted, multi-layered strategy. Even understanding that the algorithm is always greener than other social media platforms, those principles still depend on your consistent submissions. 

This means posting TikTok videos at least a few times a week, maybe a few times a day or more. As long as you post consistently, you can collect data and connect with your audience and TikTok will continue to release your videos in the next few months.

Here's how to create an TikTok content that will help you achieve your goals.

 1: Niche Up Identifying 3 Audiences You Can Direct To TikTok

Obviously, understanding your niche and your targeted client is very important when it comes to advertising. But when it comes to content, especially the content you post on TikTok, you should start by undoing instead of downloading.

When you approach your relevant client and the type of content that might make them change — your subscription offer or purchase your product or services — plan one step further. This will be your average audience and possibly the audience you have yet to offer.

 While that may change in the future, your content at this point will be slightly wider than the content you create for your right client who is ready to convert.

Then take a step forward, niche up one step to a wider audience — your top audience. This may be content in a related role or additional personal-based content that attracts people who may be too young to change quickly. 

The idea is to connect and interact with people across your audience until they are ready to learn more, and below they will be ready to transform and purchase your products or services.

For example, if your audience is a marketing coach or course creator, your average audience may be the overall content creators and your top audience could be someone who is looking for a way to convey their passion for the work.

These smart people looking for their love may never turn into social marketing entrepreneurs so they never change and buy your services. But by creating content that they can connect with and relate to, you increase your chances of finding some of your potential clients and take advantage of TikTok's ever-growing potential.

Once you've defined your three audiences, it's time to start experimenting with your actual content strategy.

 2: Follow the 4 relevant TikTok accounts for inspiration

Make a list of four creators on TikTok that you can model. If you are wondering how to find creators in the next TikTok, you can use Discover feed and search for creators with keywords or keywords and find hashtags or videos with captions related to those keywords.

Two of these creators have to be within your niche — either trainers, marketers, or service providers in your niche. In fact, they create the same theme content that you will be creating. Two other creators can emerge from related or broad niches. For example, if you are in a fitness niche, you may want to choose two more fitness trainers and then a dietitian and an inspiring creator.

TikTok Master Plan

Do you enjoy their content?

Which format or type of content do you enjoy most — walking and talking, dancing, demonstrations, descriptions, or jokes?

Remember to refrain from any content that you may have posted on other social media platforms and instead look for the type of content that catches your attention and keeps you engaged in TikTok. 

It may be very different. Then think about how you can emerge from this space.

3: Create a Mix of 3 Main Content Types

Divide your content strategy into three main types of content:

Short — content of 15 seconds or less

Up to 1 minute long content; maybe 3 minutes if appropriate

Trending — content that connects a particular trend to you or your idea.

Also, posting regularly to TikTok is one of the most important things in keeping your videos alive and distributed. This means compiling and posting a few new videos a week, maybe two or more videos a day.

As you record those videos, you not only want to record a mix of content directed at the three viewers you described earlier, but you also want to create a mix of these three types of content. 

This helps keep your channel growing and your content pushed to the right people to help promote growth.

While distributing videos from the creators you match, pay special attention to the elements they incorporate into their TikTok videos:

Are there any lengths that cover additional engagement?

How do they use the text on the screen?

What hook do they use to attract your attention to the video immediately?

What is their strength?

Where are they recording?

 4: Customize your TikTok videos

Lastly, as you begin to develop your TikTok content strategy and record your own videos, be sure to enlarge those videos for viewing and growth. Your video hook is one of the most important things you can add to your TikTok video.

The hook draws the viewer's attention and puts them in your video by stopping scrolling. There are three main ways in which you can do this:

A synopsis hook where you explain to the viewer what they can expect from your video

A sympathetic hook where you connect to the emotional pull from the viewer to pull them in

A curiosity hook where you can ask a question that will arouse their interest and make them want to know more

When it comes to choosing your video titles and content, remember that news connects us with other people. Background news, success story sharing and winning client you can connect back to your business, even the story of the product or service you are trying to sell all will help your audience connect with you and your product.

Use the TikTok Hashtag Slightly

Like other social media platforms, TikTok uses hashtags as a way to index videos from creators for later discovery. However, there is still a strategy to be used when talking about those hashtags.

First, it is important to understand that any hashtags you use in your video will be displayed on the screen with your video, which reaches the actual location of your video on the screen. 

So you want to understand what hashtags and how many you use. You usually do not need more than 3-5 hashtags.

You also want to avoid using any standard hashtags that have nothing to do with your video. Hashtags like #viral or #fyp or #foryou do too little to make your video available.

Because of the way the TikTok algorithm works and its accuracy, keep in mind that your video can be viewed and displayed without hashtags.

 Hashtags have very little impact on the distribution and accessibility of your TikTok videos and are very helpful in terms of classifying your videos and making them popular with people who want your content.

TikTok Master Plan

Write Related but Short Terms

The last episode of your TikTok video is caption. The hashtags you use for your TikTok video are included in your captions; they are not affected by the comment and cannot be separated by a line cut across all your captions.

 Captions are displayed in the TikTok Discovery feed so creating portable, searchable captions can help your TikTok video be found behind the scenes.

These captions can also drive you to engage in your TikTok video. Also, like hashtags, the longer your caption, the higher the sales area on the screen.

 It is therefore very important that you write your captions as short and connected as possible to get your point across.

The closure:

TikTok is proving to be an essential piece of any marketing strategy. And it starts with the differences in how the algorithm works for its creators.

Firstly you’ve defined your three audiences, it’s time to start experimenting with your actual content strategy.

Secondly Make a list of four creators on TikTok you can model. If you’re wondering how to find creators on TikTok to follow, you can use the Discover feed and search for creators.

Thirdly Create a Mix of 3 Primary Types of Content.

Finally, as you start developing your TikTok content strategy and recording your videos, make sure you optimize those videos for views and growth.

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