Steps To Creating A Slope (lean), Straight Growth Machine

5 Steps To Creating A Slope (lean), Straight Growth Machine

Using this simplified marketing and marketing model will help you produce a profitable growth for your company or organization faster, with less effort, and at a lower cost.

In almost every company or organization, continuous growth is not only important, it is important.

Without growth, profits may decline. Without growth, employee satisfaction and customer knowledge can decrease. Without growth, your competitors may outnumber you. Without growth, the economy of scale is melting.

 Without growth, the risk will increase. Without growth, building more balance can be difficult. And without it growing up, you as an entrepreneur can actually lose your love for your organization.

Steps to creating a lean

But there are many organized ways to help your business or organization grow by using effective marketing and branding strategies and schemes. 

I have found that the most effective way so far is to follow a proven five step process that I have developed through trial and error over the past 30 years and beyond. And I continue to use it and refine it for my clients to this day.

This model has worked well for me in many industries and applications, including large B2C and B2B companies, small “mother and pop” firms, mid market companies, educational institutions, industrial organizations, non-profit organizations, and even beginners.

The key to success is focusing on the right actions the right strategy that will allow you to create the growth you want. So let's start at the beginning.

Step 1: Perform a status test:

The first step is to do a thorough internal and external marketing research and branding to determine certain key metrics.

For example, internally, you should check and document past successes and failures when it comes to your marketing and branding efforts.

 How can you replicate your previous success and avoid repeating your previous failures? Also, check with your marketing team, whether it consists of specific staff and / or external service providers. Do you have the right people to work? Can a different structure work better?

Outside, delve deeper into all of your current marketing methods and features that are publicly visible to your intended audience, such as your website, social media channels, printed securities, visual signage system, news releases, etc.

 See research reports, and other information about your customers and prospects, your primary and secondary competitors, and your targeted markets that can help you make better marketing decisions and signals.

And, most importantly, do a complete "SWOT" analysis to get a firm hold on your current strengths, weaknesses, opportunities, and threats, and use that analysis to inform your marketing and branding plan. 

Additionally, consider developing a “PEST” analysis, which is another similar analysis framework that may be appropriate if your company or organization is affected by political, economic, social, and technical factors (which is typical of most businesses.

Step 2: Develop a strategy:

After completing the internal and external research, the next step is to develop a strategy that will guide your marketing decisions and product characteristics over the next one to three years.

The marketing / marketing plan is important for a variety of reasons. It will encourage you to take a thoughtful, strategic, detailed marketing approach. It will ensure that you align your marketing goals with your overall business strategy. 

It will help you focus on the right audience, messages, and activities. It will provide you with an easily identifiable, shared document, that you can follow. 

It will also enable you to allocate valuable marketing resources where they will help and effectively your organization grow and prosper.

Depending on the circumstances, your program may cover a number of topics. But at least, it should check the following:

Your organization's mission, vision, goals, objectives, and values ​​are important

Detailed description of your targeted markets, including customer / buyer people

The position of your product, the promise, the personality, the voice, the dividers, and the information

Value suggestions

Message matrix

Visual ID system

Also, as you would like to grow your business or organization  which is probably the reason you read this article in the first place.

 A few other topics you might want to consider would be:

Your income and profit rating system

How to effectively manage rapid growth

Fundraising options, if required

Company culture

Thinking leadership / branding

Lastly, ask yourself how you would define success or failure, so that your progress (or lack thereof) can be measured accurately and honestly.

Lean management steps

Step 3: Work out practical strategies:

The third step focuses on developing a clever way of using all your marketing and advertising strategies.

Your roadmap has to deal with many different problems, for example, what digital and analog marketing activities you plan to use, how to increase conversions, and what technical tools (such as automated marketing system) you plan to use to maximize efficiency and impact on customer traffic, to name a few.

A smart road map will be a more detailed part of the process, but it deserves the extra time and attention you will need to give it, as this is where the rubber meets the road when it comes to ensuring the success of all models. .

Some examples of key questions that should be addressed in your strategic plan may include:

How do you determine the right marketing mix (also known as 4 Ps marketing: product / service, price, location, and promotion)?

What infrastructure tools will be used? Will the default marketing plan to manage the client's travel fair help?

What digital marketing tools / brands will be needed to help you meet or exceed your goals and objectives?

Responsive website, first mobile?

Content marketing campaigns?

Approved email marketing campaigns?

Active presence on social media? Facebook? Instagram? LinkedIn? Other channels?

Search engine optimization? Advertising with each click? Redefine and / or redirect?

Did you win the media? Paid media? Owner of media?

How will your analog (traditional) marketing strategies be used? Security? Events? Print advertising? Direct mail?

Will one or more partners / external service providers be required to assist with using your various strategies?

What positions and skills will be required for the marketing / marketing team to be successful?

Will the strategic budget be developed, diversified, and prioritized?

Step 4: Evaluate the results:

In the final analysis, it’s all about the results, right?

 focuses on accurately measuring the impact of your strategic and strategic activities. Here are a few key performance indicators (KPIs) that you should consider regularly tracking to help measure the effectiveness and efficiency of your marketing and marketing efforts.

Key performance indicators (KPIs):

Income and overall growth

Total promoter school total

Unique website visitors, live website traffic, website time spent, incoming link growth rate, predictive page conversion rates, general website conversion rates

Communication and communication access

"Advanced" News Releases

Open email marketing, reading, and response rate

Annotation of the source of income

Sales / marketing ROI budget

The best way to capture KPIs like these is to make the resulting data easier to understand and to use the digital marketing / marketing dashboard. 

There are many such tools available online at a reasonable cost, but if you prefer, you can use a simple spreadsheet, if that meets your needs adequately. The most important point is to measure as much as possible in reality.

Steps to creating a lean

Step 5: Refine and adjust:

The final step is about sustainable development. As in health, very little in business remains the same over time. 

As soon as you have figured out how to make real results with your marketing and marketing efforts, everything will change. But that's fine as long as you prepare yourself.

Approach the whole process with a worn mindset. Do not be afraid to take the listed risks. Learn from your previous wins and losses, and use the experience gained from your experience to further your company's success.

 And understand that failure is perfectly acceptable as long as you recognize it and act quickly, get out, and try again. Remember, it’s all about continuous improvement.

Lastly, if you follow the above-mentioned model, you will no doubt be able to build a solid, accurate machine to grow your organization that will continue to bear fruit for years to come.

Conclusion:

There are a number of systematic ways to help your business or organization grow through the use of effective marketing and branding strategies and tactics.

1. Perform a status test (audit)

2. Develop a scheme

3. Work out  practical strategies

4. Evaluation of results

5. Refine and adjust