Top Business and marketing SaaS solutions

Top Business and Marketing SaaS Solutions That Will Empower Team Owners

Despite the global epidemic, franchise revenues and growth speculation remain strong.

He is studying Entrepreneur United States, an international franchise for Entrepreneur Media.

The income and growth of the Franchise is alive and well, rejecting the negative predictions that the epidemic will kill business growth.

 According to Statista, there are more than 760,000 different franchisees in the United States alone, generating more than $ 780 billion in economic output and employing 8 million people.

Sales and marketing SaaS solutions

The most popular of these franchise segments are fast-moving restaurants, making $ 250 billion, and include brands like McDonald’s, KFC, Burger King and Wendy’s. Another very popular segment is business services, which generate more than $ 100 billion.

As a business owner, you naturally want to ensure that growth continues so that after exiting the current economic climate, your business will emerge stronger than before. This article looks at five of the best software-as-a-service (SaaS) solutions to help franchise owners grow, thrive and achieve an exit event.

The top five SaaS solutions for business owners:

SaaS solutions are an integral part of all franchise owners toolkit and technology stack. Managing the franchise comes with a variety of support levels and software - usually provided by the product owner - to ensure consistency in advertising, messaging and promotions.

Being a franchisor combines the benefits of product recognition and flexibility for a small business. However, it also faces similar challenges with small businesses, including finding the best SaaS solutions to run the franchise in a cost-effective manner while ensuring profitability and continued growth.

Let's take a look at the five key components of SaaS - such as the back office, communication platform and list management - and get into the details.

SaaS solutions

1. Rear office management:

Back office management plays an important role in regulating franchises. Owners usually have a management team that will oversee the day-to-day operations. Managers manage day-to-day operations such as staff management, supply chain linking, procurement, stock storage, and, of course, customer service management.

In practice, the owner needs a high-quality view and granular information obtained from the data to ensure that everything runs smoothly, so that growth remains on track. Office software covers everything from HR to payment, customer relationship management (CRM), supply chain, finance to accounting and compliance. There are many back-end office management software solutions to make all of this work, such as Microsoft ERP software, Dynamics 365, FinancialForce and TEAM Software.

2. Communication management:

Social media plays an important role in monetizing, booking online and managing customer service. Particularly in consumer-oriented business (B2C), franchise owners need the best system or list of programs to use organic and online advertising.

As everyone knows, there are many software options on the market, such as HootSuite, Buffer and Sprout Social. While these may not be suitable for other franchise owners, they do not meet the requirements for all franchise operations, especially those with multiple sites.

3. Email marketing:

Email marketing is important for advertising and selling franchise owners. Unless the brand owns it in the middle of nowhere, franchise owners often control their customer database. By providing customer consent, you can compile a valuable customer website.

SaaS solutions

Once you have the database, email marketing solutions - such as MailChimp, Constant Contact, HubSpot and many more - enable you to launch email campaigns. Ignoring this marketing channel is a business killer, so choosing the right solution should be a priority.

4. List management:

List management is part of the software that helps franchise owners realize the benefits of online marketing from a good store experience. When customers have good information, they leave positive reviews. Even negative reviews, if managed continuously, can produce a positive customer feeling. By showing customers that the business will do everything possible to solve customer service problems and learn from mistakes, new customers can see the level of commitment the franchise has in customer satisfaction.

Many list management software solutions such as Yext, Uberall, Semrush, Reputation and Thryv  make it easier for franchise owners to manage online reputation.

5. Head Office management:

Similar to the back office management, large office management software solutions keep operating processes running smoothly. These solutions are most beneficial when franchise owners have multiple or hundreds of sites in their portfolio and the management team in charge of each location.

Advantages of SaaS solutions

Conclusion:

Owning a franchise is not easy. However, there are rewards and great benefits if you choose the right type, location (s) and use the most effective SaaS solutions on the market to promote growth.

SaaS offers another interesting way to install common software in the business environment (typical model), where you have to build a server, install an application, and configure it.

 Instead, applications live on a remote cloud network accessible via the web or API, and act as a rental. You and your organization have the authority to use it for a period of time and to pay for the software you use.